Subscription Terms & Conditions
Effective from: 2026-04-25
These Subscription Terms & Conditions ("Terms") govern participation in the Partner Subscription Programme provided by Built to Roam ("BTR", "we", "us", "our").
These Terms govern the provision of a subscription package by us to you. We may modify these Terms from time to time and you should therefore ensure that you review these Terms regularly.
By placing an Order, accepting a proposal, or providing advertising materials, the Partner ("Partner", "you", "your") agrees to be legally bound by these Terms.
These Conditions apply to any adverts that are placed, renewed and/or amended until that advert expires or is amended or renewed.
1. Definitions
In these Terms, unless the context otherwise requires:
"Partner" refers to any business subscribing as:
- Converter Partner; or
- Service Partner.
"Subscription" refers to a paid plan providing listing, promotional, and/or partnership benefits.
"Subscription Term" means the period of 12 months unless otherwise stated.
"Trial Period" means a limited-time period during which a Partner can access certain Subscription features free of charge or at a discounted rate, as offered by Built to Roam.
2. Eligibility
2.1 Subscription and any Trial Period is available to registered businesses operating legally in the UK (or other approved territories).
2.2 The Partner must provide accurate business details and maintain appropriate insurance, qualifications, and compliance relevant to their trade.
2.3 Built to Roam reserves the right to approve or refuse any application at its discretion.
3. Subscription Plans and Pricing
3.1 The cost of placing an Advert or Profile depends on the Package chosen. All prices are exclusive of VAT. We have the right to change our prices at any time and for any reason but any revised prices shall not apply to any adverts placed with us before publication of the revised prices.
3.2 Plan features are described on our website www.builttoroam.co.uk and may evolve over time. Trial Period availability may differ between plans.
3.3 The Partner must pay all due fees ("Charges") in advance of publication. Invoices will be issued by email to the address provided by the Partner. It is the Partner's responsibility to: (i) provide an accurate billing email address; (ii) monitor that inbox; and (iii) notify Built to Roam promptly if an invoice is not received. Non-receipt of an invoice does not remove the obligation to pay.
4. Payment and Charges
4.1 Subscriptions may be purchased:
- Annually (paid upfront); or
- Monthly (recurring payment).
4.2 Monthly subscriptions are billed automatically every month.
4.3 Annual subscriptions are billed upfront for 12 months.
4.5 If a Partner converts from a Trial Period to a full Subscription, payment will commence automatically at the plan rate.
4.6 Payment is made online through the Built to Roam Platform. We do not accept payment over the phone. Payment must be made by card or subscription via Direct Debit. If Direct Debit is agreed: (i) Built to Roam may offer discretionary discounts; (ii) repeated cancellation of a Direct Debit mandate may result in reduced credit terms, required card-on-file payments, suspension or termination; and (iii) Built to Roam may apply an administration fee for non-Direct Debit payments. Built to Roam may require a prepayment as security. This prepayment will be held in accordance with the agreed onboarding terms and is not automatically applied against outstanding invoices unless confirmed in writing.
4.7 If payment is not received: (i) all outstanding sums may become immediately payable; (ii) statutory interest may be charged in accordance with applicable late payment legislation; and (iii) Built to Roam may suspend or terminate Product(s) and Service(s) until payment is received in full. If an invoice is disputed, the Partner must notify Built to Roam within 7 days of the invoice date. Undisputed amounts remain payable in full.
4.8 Where payment is taken through Built to Roam, we will refer you to a dedicated commerce provider who will take payment via a secure service connection to ensure the safety of your payment online. Payment can be made using Visa, Mastercard or Maestro. Any cards used for payment must be registered in the UK to be accepted. Whilst every effort is made to ensure the safety of your credit card transactions, we cannot and do not accept liability for any loss or damage incurred as a result of using the secure payment method.
4.9 Unless required by law, Charges (including any prepayments) are non-refundable in the event of suspension, cancellation or termination.
5. Trial Period
5.1 From time to time, Built to Roam may offer a free or discounted Trial Period for new Partners.
5.2 Trial Period terms will be clearly stated at sign-up.
5.3 Trial Periods are limited in duration and may provide access to selected features only.
5.4 Unless cancelled before the Trial Period expires, the Subscription will automatically convert to the chosen paid plan and the Partner will be billed accordingly.
5.5 Trial Periods are available only once per Partner or per business entity unless otherwise approved.
6. Renewal
6.1 Monthly Subscriptions: renew automatically each month unless cancelled.
6.2 Annual Subscriptions: renew automatically at the end of the 12-month term unless cancelled before renewal.
6.3 Trial Periods automatically convert to paid subscriptions unless cancelled before the end of the trial.
6.4 We will provide reasonable notice (minimum 14 days) before renewal.
7. Cancellation and Termination
7.1 Monthly Plans: (i) may be cancelled at any time; (ii) access continues until the end of the current billing period; and (iii) no partial refunds for unused time.
7.2 Annual Plans: (i) may be cancelled before renewal; (ii) no pro-rata refunds once the annual term has commenced; (iii) in exceptional circumstances, discretionary partial refunds may be considered.
7.3 Trial Period: (i) may be cancelled at any time during the trial without obligation to pay; (ii) cancellation must occur before the trial expiry to avoid conversion to a paid plan.
7.4 The Subscription Agreement remains in force until terminated by either party in accordance with these Terms.
7.5 Subject to Clause 7.6 and Clause 7.7 below, the Partner shall be entitled to terminate the Subscription Agreement, downgrade the Package or cancel all or any Additional Products by: (i) submitting a cancellation request via the cancellation function in the Partner's account profile on the Built to Roam platform; or (ii) providing written notice by email to hello@builttoroam.co.uk. Any cancellation notice must clearly identify the Partner's account details and specify the Package, Product(s) or Service(s) to be terminated. For the avoidance of doubt, verbal notice, social media messages, or informal communication shall not constitute valid notice.
7.6 The Partner is solely responsible for ensuring that Built to Roam receives any notice of cancellation or termination. Cancellation shall only be effective once the request has been received through the platform and acknowledged in writing by Built to Roam.
7.7 Submission of a cancellation request does not relieve the Partner of any outstanding payment obligations accrued prior to the effective termination date. Upon receiving confirmation of a Partner's intended termination of its Subscription Agreement, Built to Roam reserves the right to issue a final invoice to the Partner for all outstanding amounts pursuant to the Subscription Agreement within 2 working days of the date such termination becomes effective (which shall be 30 days following the Partner's notice to terminate pursuant to Clause 7.5 above).
7.8 We shall be entitled to terminate the contract with you and remove an advert at any time. We will provide you with notice of the removal of your advert. In such circumstances we shall provide a refund to you for the unexpired part of the subscription term unless we have terminated the contract pursuant to Clause 7.11 below.
7.9 The package provided by Built to Roam is a bespoke package, tailored to your requirements and is created instantaneously. By submitting your profile and/or advert to us for publication, you are requesting Built to Roam to create and publish your profile and/or advert within the statutory 14-day cancellation period afforded to consumers, and Built to Roam will have fully performed our service once your profile and/or advert goes live on Built to Roam. This means that you will lose the right to cancel your package once the profile and/or advert is live, and you will not be entitled to a refund if you wish to remove your profile and/or advert.
7.10 By submitting your profile and/or advert for publication, you acknowledge that your right to cancel your subscription package contract at no cost to you will be lost and you will not be entitled to a refund.
7.11 Built to Roam may terminate the Agreement, suspend or restrict services, or downgrade packages with at least 30 days' notice (or immediately in certain cases), including if:
- The Partner breaches any term and fails to remedy within 30 days;
- Repeated breaches occur;
- The Partner is in breach of other agreements with Built to Roam;
- The Partner ceases business, becomes insolvent, or enters bankruptcy/administration;
- Legal or regulatory obligations require termination;
- Persistent complaints are received about the Partner or their adverts;
- The Partner commits a criminal offence involving fraud or dishonesty;
- Conduct exposes Built to Roam or platform users to legal or financial risk, or damages reputation;
- False information is provided, or accounts are created dishonestly;
- Connection to other non-compliant accounts is suspected;
- Failure to respond to information requests;
- A change in ownership or control occurs;
- Built to Roam chooses to terminate for convenience.
7.12 Upon notice, the Partner may clarify facts through the Built to Roam complaint process.
7.13 Immediate Termination: No 30-day notice is required where: (i) legal or regulatory obligations prevent notice; or (ii) repeated infringement of Terms or Business Rules has occurred.
7.14 Built to Roam may immediately restrict, suspend, or terminate services, or downgrade packages, with notice and explanation, prior to or at the time the action takes effect. Clarification via the complaint process is allowed. No explanation is required where legal obligations prevent disclosure or repeated infringements justify immediate action.
7.15 Termination does not affect rights accrued prior to termination. The Partner must repay all sums due and indemnify Built to Roam for costs incurred in recovering outstanding charges, including administration and legal fees, and in cases where the Partner fails to notify of an address change.
8. Partner Responsibilities
8.1 The Partner is solely responsible for ensuring all advertisement content is accurate, complete, lawful and submitted in the required format. Built to Roam is not liable for adverts that fail to appear due to incorrect, incomplete or late submission.
8.2 The Partner must clearly disclose: (i) total price payable; (ii) VAT status; (iii) delivery or installation charges (if applicable); and (iv) finance terms including representative APR (if applicable). Hidden fees, drip pricing, or materially misleading cost representations are prohibited.
8.3 The Partner must ensure that: (i) all material information is clearly stated and not misleading; (ii) the advertised price clearly confirms whether it includes all compulsory fees or specifies any mandatory additional charges; (iii) any optional add-ons are clearly identified as optional; (iv) the description, images and pricing do not contradict each other; (v) all images uploaded are accurate and comply with Built to Roam's Content Standards and Community Guidelines; (vi) each advert relates to one vehicle only and does not promote other vehicles, services or products; and (vii) no duplicate listings are placed for the same vehicle.
8.4 The Partner is solely liable for any missing, incorrect or misleading information.
8.5 The Partner is responsible for uploading and checking all images and media. Built to Roam may remove images that do not meet quality or compliance standards. No fee reduction will apply if images are removed. Where no image is provided for a new or unregistered vehicle, Built to Roam may (where available) automatically insert manufacturer images. The Partner must ensure: (i) vehicle details are accurate; (ii) review of inserted images for accuracy; (iii) no ownership rights in manufacturer images; and (iv) images are removed immediately if requested.
8.6 Built to Roam may automatically add technical specifications based on third-party datasets where registration details are provided. These specifications may relate to the standard model rather than the exact vehicle. The Partner is responsible for checking and correcting any inaccuracies. Built to Roam is not liable for data feed errors, corrupted submissions or third-party system compatibility issues.
8.7 The Partner must not include additional contact details, URLs or external links in restricted fields unless expressly permitted. Any approved hyperlinks must link directly to the exact vehicle being advertised. Failure to comply may result in advert removal.
8.8 Built to Roam may refuse, edit, amend or remove any advert: (i) to comply with legal or regulatory obligations; (ii) to avoid misleading content; (iii) to respond to complaints; (iv) to correct errors; (v) for technical or quality reasons; or (vi) if required by a regulatory or law enforcement authority. Built to Roam may remove all adverts if a Partner breaches these Terms or if misleading content is identified.
8.9 Built to Roam will aim to publish adverts within 24 hours of submission, though delays may occur. Built to Roam may reproduce, share and distribute adverts (including text and images) across its platform, marketing channels and partner websites. Placement on partner websites is not guaranteed.
8.10 The Partner is solely responsible for the services they provide to customers. Built to Roam acts as a directory and marketing platform only.
9. Warranties
9.1 The Partner warrants and represents that: (i) it owns or has obtained all necessary rights, licences and permissions in respect of all content supplied; (ii) publication will not infringe any intellectual property rights, data protection rights, privacy rights or other third-party rights; (iii) all vehicles, products, conversions or services advertised comply with applicable safety, roadworthiness and consumer protection laws; (iv) any testimonials supplied are genuine, lawful and not misleading; and (v) it is acting in the course of business and not as a consumer.
9.2 The Partner will treat all information about the platform, portal, products, services and analytics as confidential, except when disclosure is required by law or already public. Built to Roam does not guarantee the platform is virus-free. The Partner must report any faults promptly, and Built to Roam will use reasonable efforts to fix them, typically within 48 hours. The Partner is responsible for their own hardware, software, and internet connectivity to access the platform.
9.3 The Partner warrants that they: (i) are a legitimate business or manufacturer advertising their own vehicles (agencies may only act on behalf of clients under a separate agreement); (ii) have the right to sell all vehicles they advertise; (iii) will promptly notify Built to Roam of any change in legal or organisational status; (iv) will only use the platform in accordance with these Terms and the applicable Terms of Use; (v) will ensure all content is accurate, lawful, honest, non-defamatory, and compliant with advertising standards and legislation (e.g., Consumer Rights Act, Consumer Protection from Unfair Trading Regulations, ASA Codes, FCA requirements); (vi) will maintain any necessary permissions or consents for content used by Built to Roam; (vii) will ensure publication of adverts, including logos and trademarks, does not infringe third-party rights or harm Built to Roam's reputation; and (viii) will not include content that identifies individuals without consent. The Partner must provide accurate contact details and promptly update Built to Roam with any changes.
10. Data Protection and Privacy
10.1 Each party shall comply with all applicable data protection legislation in force in the United Kingdom, including the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (as amended).
10.2 Built to Roam's collection, processing and use of personal data is governed by its Privacy Policy and Cookie Policy (as published on its website and updated from time to time). Partners acknowledge and agree that all Packages and Services are subject to those policies.
10.3 The Partner shall not: (i) request, access, harvest, scrape, extract or otherwise obtain personal data relating to Built to Roam users without a lawful basis; (ii) attempt to re-identify anonymised or aggregated data; (iii) use any personal data obtained through Product(s) and Service(s) for purposes beyond those expressly agreed in writing; or (iv) place, deploy or enable tracking technologies (including but not limited to cookies, pixels, tags, SDKs or scripts) on Built to Roam platforms without prior written consent.
10.4 Where lead data or user contact details are shared with the Partner: (i) the parties shall agree in writing whether each party acts as an independent data controller or whether a data processing agreement is required; (ii) the Partner shall use such data solely for the specific purpose for which it was provided; (iii) the Partner shall implement appropriate technical and organisational security measures; and (iv) the Partner shall not sell, transfer, enrich or combine such data with third-party datasets without lawful basis.
10.5 The Partner shall indemnify Built to Roam against any regulatory action, claim, fine or loss arising from the Partner's breach of data protection laws.
10.6 Nothing in these Terms grants the Partner ownership of, or rights in, Built to Roam's user data, audience insights, analytics or aggregated platform data.
11. Indemnity
11.1 The Partner shall indemnify and hold harmless Built to Roam, its directors, officers and agents against all claims, losses, damages, regulatory penalties, investigations, costs and expenses (including legal fees) arising from:
- Breach of these Terms;
- Breach of Applicable Law;
- Misleading or unlawful content;
- Intellectual property infringement;
- Product liability claims;
- Consumer complaints arising from the Advertisement.
11.2 This indemnity survives termination.
12. Limitation of Liability
12.1 Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.
12.2 Subject to clause 12.1, Built to Roam's total aggregate liability shall not exceed the total fees paid for the relevant Product(s) and Service(s).
12.3 Built to Roam shall not be liable for:
- Indirect or consequential loss;
- Loss of profits or business;
- Loss of data;
- Failure to achieve sales targets or lead volumes;
- Algorithm changes or platform performance fluctuations.
12.4 Advertising performance is not guaranteed.
13. Force Majeure
13.1 Built to Roam shall not be liable to the Partner, nor be deemed to be in breach of these Terms or any Subscription Agreement, by reason of any delay in performing or failure to perform its obligations where such delay or failure results from circumstances beyond its reasonable control. Such circumstances include, without limitation:
- Acts of God;
- Epidemics, pandemics or public health emergencies;
- National or local lockdowns or government restrictions;
- War, terrorism, civil unrest or riot;
- Cyber-attacks, hacking, malicious damage or system intrusion;
- Fire, flood or other natural disaster;
- Power failure or infrastructure failure;
- Industrial action, strike or lockout;
- Failure or interruption of telecommunications services;
- Internet outages;
- Social media platform outages or algorithm changes;
- Regulatory intervention;
- Failure or disruption of third-party hosting, advertising or technology providers necessary for the provision of Advertising Services.
Where such circumstances arise, the time for performance of the affected obligations shall be extended for the duration of the event.
13.2 Built to Roam shall use reasonable endeavours to mitigate the effects of any such event but shall not be liable for any resulting loss of revenue, traffic, engagement, lead generation or campaign performance.
14. Governing Law
14.1 These Terms are governed by the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction.
15. Complaints, Investigations & Policy Compliance
15.1 Built to Roam reserves the right to investigate any complaint, concern or regulatory enquiry relating to any Advertisement, Product(s) or Service(s).
15.2 Where Built to Roam receives:
- A consumer complaint;
- A complaint from a competitor;
- A notice from a regulator (including the ASA, CMA or ICO);
- A legal claim or threat of claim; or
- Any allegation that an Advertisement breaches Applicable Law or these Terms,
Built to Roam may, at its sole discretion and without liability: (i) request substantiation or clarification from the Partner; (ii) amend, suspend or remove the Advertisement; (iii) require corrective wording or clarification to be published; (iv) terminate the relevant Subscription Agreement; or (v) disclose relevant information to regulatory authorities where legally required.
15.3 The Partner shall:
- promptly provide all documentation and evidence reasonably requested;
- fully cooperate in responding to complaints or regulatory investigations;
- bear sole responsibility for the accuracy and legality of its Advertisement;
- indemnify Built to Roam against any loss, cost, fine, damage or expense arising from the complaint or investigation.
15.4 Removal or suspension of an Advertisement under this clause shall not entitle the Partner to a refund.
15.5 Built to Roam's internal policies, as amended from time to time, form part of these Terms and Partners agree to comply with them:
- Advertising Terms and Conditions;
- Cancellation & Refund Policy;
- Code of Practice;
- Community Guidelines;
- Complaints Policy;
- Content Standards;
- Cookie Policy;
- Privacy Policy;
- Subscription Terms & Conditions;
- Website Terms of Use.
16. Contact Us
If you have questions or need assistance:
Built to Roam Ltd
Email: hello@builttoroam.co.uk
Entire Agreement
These Terms constitute the entire agreement between the parties and supersede all prior agreements or understandings.