Advertising Terms & Conditions

Effective from: 2026-04-25

These Advertising Terms & Conditions ("Terms") govern all digital advertising, sponsorship, promotional content, featured listings, partnerships, affiliate arrangements, event promotion and any other paid or value-exchange marketing activity ("Services") provided by Built to Roam ("BTR", "we", "us", "our").

These Terms govern the provision of an advertising package by us to you. We may modify these Terms from time to time and you should therefore ensure that you review these Terms regularly.

By placing an Order, accepting a proposal, or providing advertising materials, the advertiser ("Advertiser", "you", "your") agrees to be legally bound by these Terms.

These Conditions apply to any adverts that are placed, renewed and/or amended until that advert expires or is amended or renewed.

1. Definitions

In these Terms, unless the context otherwise requires:

"Advertisement" means any promotional, sponsored or marketing communication in any format, including without limitation copy, editorial advertorials, listings, video, audio, photography, graphics, logos, links, affiliate links, social media posts, email placements, event promotion, digital display, sponsored features, competitions, giveaways or any other commercial communication published or distributed by Built to Roam.

"Advertiser" means any individual, sole trader, partnership, company, agency, intermediary, brand owner, sponsor, affiliate, event partner, collaborator or other legal entity that:

  • places, books, commissions or purchases Advertising Services;
  • supplies or authorises content for publication;
  • promotes or benefits from an Advertisement; or
  • is the owner, provider or controller of the product, service, vehicle, conversion, experience or brand being advertised,

whether acting directly or through an agent, media buyer, intermediary or representative.

Where an agency or intermediary places an Order on behalf of a client:

  • both the agency and the end client shall be jointly and severally liable for compliance with these Terms; and
  • each shall be deemed an Advertiser for the purposes of liability, warranties and indemnities.

Any person or entity whose goods or services are promoted in an Advertisement shall be treated as an Advertiser, regardless of who placed the Order.

"Advertising Services" means any advertising, promotional, sponsorship, affiliate, partnership, listing or marketing services provided by Built to Roam in any format or channel.

"Analytics Data" any data and/or analysis obtained, collated, generated, observed and/or created (including using artificial intelligence and/or machine learning tools) by Built to Roam based on the Advertiser's performance, the Advertiser's activity on the Built to Roam Platform, Adverts on Built to Roam, the Advertiser Information, market trends and other information available to Built to Roam, which may be shared with other third parties or used by Built to Roam for any purpose.

"Applicable Law" means all applicable laws, regulations, codes of practice and regulatory guidance in force in the United Kingdom, including without limitation the CAP Code, ASA guidance, Consumer Protection from Unfair Trading Regulations 2008, Business Protection from Misleading Marketing Regulations 2008, UK GDPR and the Data Protection Act 2018.

"CAP Code" means the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing.

"Order" means any booking, proposal acceptance, agreement or confirmation (whether written or verbal) for the provision of all Services.

"Order Confirmation" communications sent by Built to Roam to the Advertiser confirming details of the Advertiser's order for the Package.

"Order Variation" details of changes requested by the Advertiser, to add or remove Products, Services from the Agreement and/or upgrade or downgrade their Package.

"Required Notice Period" shall have the meaning set out in clause 2.5.

2. Our Contract With You

2.1 These Terms apply to any Converter Partner Profile, Service Partner Profile and Advert for the sale of a vehicle that is placed on Built to Roam by an Advertiser. Together with all other Policies and Terms posted on the Built to Roam Platform, set out the terms on which we enter into a contract with you to provide you with access to our Platform and Services.

2.2 By placing an order with us, you are deemed to have accepted these Terms.

2.3 Each time we accept a request from you on Built to Roam, a separate severable contract is formed between you and us which is subject to these Terms.

2.4 Orders placed by the Advertiser shall only be deemed accepted by Built to Roam when Built to Roam sends an Order Confirmation or Order Variation to the Advertiser, at which point a binding contract will come into existence between the Advertiser and Built to Roam.

2.5 The Advertiser shall ensure that the terms of its order are complete and accurate. If changes are required, the Advertiser should inform Built to Roam promptly as detailed on the Order Confirmation.

2.6 Built to Roam shall give the Advertiser at least 14 days' notice ("Required Notice Period") of any changes to these Terms or the Terms of Use, by email or other durable medium. The Advertiser may choose to terminate their Advertising Agreement, or to terminate their subscription for the relevant Product to which the relevant Terms of Use relate (as applicable), by giving notice to Built to Roam by email before the expiry of the Required Notice Period, allowing 48 hours for the termination request to be processed by Built to Roam. Built to Roam shall not be required to give the Required Notice Period (and the Advertiser shall not have a corresponding right to terminate the Advertising Agreement, Product(s), or Service(s) as applicable) where Built to Roam makes a change to these Terms or the Terms of Use due to a legal or regulatory obligation or in exceptional circumstances in order to protect the Built to Roam Platform or its customers from an unforeseen and imminent danger (such a data breach or cybersecurity risk).

2.7 These Terms and the applicable Terms of Use govern the Advertising Agreement to the exclusion of any other terms and conditions (including any terms the Advertiser seeks to impose) unless expressly stated otherwise in writing by Built to Roam.

3. Placing an Advert

3.1 When you place an advert on Built to Roam, you will be given a username and password which you are responsible for keeping secure. Built to Roam will not be liable to you if you fail to keep your username and password safe. Unless caused by our negligence, we will not be liable for any loss you might suffer if a third party gains unauthorised access to your account. You agree that the information supplied with your registration will be truthful, accurate and complete. You also agree that you will not attempt to register in the name of any other individual nor will you adopt any username which is offensive. All personal information supplied by you as part of the registration process will be protected and used in accordance with the terms of our Privacy Policy.

3.2 If we accept your advert, whilst we cannot give any guarantees regarding timescales, we aim to process and publish adverts supplied online within 24 hours of receipt.

3.3 As soon as your advert has been accepted for publication, a confirmation email will be sent to you explaining that the advert has gone live on Built to Roam. In the event that an advert has been rejected for publication, we will attempt to contact you to explain why your advert has been rejected. In the event that we reject the advert prior to publishing, no charge will be incurred by you. Please note that no contract will be deemed to exist between you and us until we have sent you an Order Confirmation via email.

3.4 If you purchase a Boost Additional Product: (i) Subject to ii, a boost feature will be applied to your advert or profile meaning that it will automatically appear higher in search results when compared with other adverts or profiles with similar characteristics that do not have a boost; (ii) Built to Roam cannot guarantee that a boost feature will achieve specific results for your advert or profile. The overall position of your advert in search results is impacted by several factors, such as distance from user, advert attractiveness and price, which means that other adverts or profiles may appear higher than your advert or profile in search results where such adverts or profiles are more relevant to the user's search criteria; (iii) You can choose to boost your advert or profile at the point of publishing or at a later date. The boost will be applied until the expiry agreed at point of purchase, and when you purchase a boost at a later date, the cost of the boost will be pro-rated to reflect the proportion of time left until the advert expires.

4. Products

4.1 The Advertiser will subscribe to a Package and any Additional Products as detailed in an Order Confirmation and (as applicable) any Order Variation.

4.2 In consideration of payment of the Charges by the Advertiser in accordance with Clause 9, Built to Roam will provide the Products included in the relevant Package and any Additional Products (where relevant) to the Advertiser.

4.3 If after entering the Advertising Agreement, the Advertiser requests an upgrade or downgrade of its Package and/or requests Additional Products, Built to Roam shall confirm details of the requested change via an Order Variation. Except as expressly amended by any Order Variation, the original Advertising Agreement shall remain in full force and effect. For the avoidance of doubt, if an Advertiser wishes to cancel or downgrade the Package and/or cancel any Additional Products, the Advertiser must give notice to Built to Roam in accordance with Clause 13.

4.4 Built to Roam reserves the right to make changes to any Product(s), Package(s) or Service(s) at any time and, where such changes warrant a change to the terms of the Advertising Agreement, Built to Roam shall notify the Advertiser in accordance with Clause 2.5. The notice requirements shall not apply where Built to Roam makes a change to any Product(s), Package(s) or Service(s) to reflect changes in relevant laws and regulatory requirements and/or to implement technical adjustments and improvements, for example to address a security threat or to make changes to the appearance and functionality of the Built to Roam Platform (including changes to the Advertisement layout and the addition of functionality and content, such as the inclusion of badges, markers or other display techniques to highlight elements of the Advertiser's service or goods, or changes to prominence).

4.5 Where the Advertiser subscribes to certain Product(s) or Service(s), the Advertiser is allowed to advertise relevant ancillary goods and services on the Built to Roam Platform in accordance with the relevant Terms of Use for such Product(s) or Service(s). Advertisers are not allowed to advertise their own ancillary goods and services through the Built to Roam Platform, except where they subscribe to the relevant Product(s) or Service(s).

4.6 Built to Roam may from time to time carry out testing or trials using selected Advertisers in connection with existing Products or potential new Product(s) and Service(s). Due to the nature of some tests/trials, in particular where Built to Roam is analysing Advertiser responsiveness in connection with certain products or services, it may not always be possible to notify the participating Advertisers that they are involved in a test or trial until such test or trial has finished. However, Built to Roam shall not carry out such tests or trials in any manner so as to disrupt an Advertiser's day to day business activities on the Platform.

4.7 Built to Roam may communicate or make available certain elements of the Analytics Data to the Advertiser (via Dashboard or otherwise, as part of the Package). Where Built to Roam provides any Analytics Data as part of a Package, such Analytics Data is based on the information that Built to Roam has available to it at the relevant time, and constitutes Built to Roam's own interpretation of market conditions, pricing observations and/or an Advertiser's performance, amongst other factors, at such time. It is therefore not necessarily representative of the whole UK automotive market at the time such Analytics Data is accessed by the Advertiser. The Analytics Data will be updated or corrected from time to time to reflect changes in market conditions. Accordingly, the Analytics Data is provided for the Advertiser's general information and guidance purposes only and it is not intended to amount to advice on which the Advertiser should rely. As such, Built to Roam will not be liable for any loss or damage whatsoever that the Advertiser suffers as a result of its use of or reliance on the Analytics Data.

4.8 The Analytics Data shall at all times remain Built to Roam's confidential and proprietary information. In respect of any elements of the Analytics Data in which Built to Roam communicates or makes available to the Advertiser (via Dashboard or otherwise, as part of the Package), Built to Roam grants the Advertiser a limited licence to access and use the Analytics Data solely for the Advertiser's own internal business purposes and for the term of the Advertising Agreement. The Advertiser is not permitted to: (i) publish the Analytics Data (or any part of it) on the Advertiser's or any third party website; (ii) share, publish, copy, adapt, distribute or re-sell the Analytics Data (or any part of it); or (iii) use the Analytics Data for any purpose other than as expressly permitted by the Advertising Agreement.

5. Advertisement Content

5.1 The Advertiser is solely responsible for ensuring all advertisement content is accurate, complete, lawful and submitted in the required format. Built to Roam is not liable for adverts that fail to appear due to incorrect, incomplete or late submission.

5.2 The Advertiser must clearly disclose: (i) total price payable; (ii) VAT status; (iii) delivery or installation charges (if applicable); and (iv) finance terms including representative APR (if applicable). Hidden fees, drip pricing, or materially misleading cost representations are prohibited.

5.3 The Advertiser must ensure that: (i) all material information is clearly stated and not misleading; (ii) the advertised price clearly confirms whether it includes all compulsory fees or specifies any mandatory additional charges; (iii) any optional add-ons are clearly identified as optional; (iv) the description, images and pricing do not contradict each other; (v) all images uploaded are accurate and comply with Built to Roam's Content Standards and Community Guidelines; (vi) each advert relates to one vehicle only and does not promote other vehicles, services or products; and (vii) no duplicate listings are placed for the same vehicle.

5.4 The Advertiser is solely liable for any missing, incorrect or misleading information.

5.5 The Advertiser is responsible for uploading and checking all images and media. Built to Roam may remove images that do not meet quality or compliance standards. No fee reduction will apply if images are removed. Where no image is provided for a new or unregistered vehicle, Built to Roam may (where available) automatically insert manufacturer images. The Advertiser must ensure: (i) vehicle details are accurate; (ii) review of inserted images for accuracy; (iii) no ownership rights in manufacturer images; and (iv) images are removed immediately if requested.

5.6 Built to Roam may automatically add technical specifications based on third-party datasets where registration details are provided. These specifications may relate to the standard model rather than the exact vehicle. The Advertiser is responsible for checking and correcting any inaccuracies. Built to Roam is not liable for data feed errors, corrupted submissions or third-party system compatibility issues.

5.7 The Advertiser must not include additional contact details, URLs or external links in restricted fields unless expressly permitted. Any approved hyperlinks must link directly to the exact vehicle being advertised. Failure to comply may result in advert removal.

5.8 Built to Roam may refuse, edit, amend or remove any advert: (i) to comply with legal or regulatory obligations; (ii) to avoid misleading content; (iii) to respond to complaints; (iv) to correct errors; (v) for technical or quality reasons; or (vi) if required by a regulatory or law enforcement authority. Built to Roam may remove all adverts if an Advertiser breaches these Terms or if misleading content is identified.

5.9 Built to Roam will aim to publish adverts within 24 hours of submission, though delays may occur. Built to Roam may reproduce, share and distribute adverts (including text and images) across its platform, marketing channels and partner websites. Placement on partner websites is not guaranteed.

6. Ranking

6.1 When a visitor to the Built to Roam Platform searches for a vehicle, the Adverts that are returned on the search results page are automatically ranked according to Advert quality, relevance to the visitor's search parameters and the visitor's behaviours on the Built to Roam Platform. The exception to this is where an Advertiser pays additional fees to ensure that their Profile(s) or Advert(s) rank more prominently in search results, which may include the purchase of a featured search position, which enables Advertisers to display Adverts in a higher ranked position on the search results pages.

7. Disclosure of Commercial Relationships

7.1 All sponsored, paid, affiliate, gifted, or incentivised content will be clearly and prominently labelled in accordance with CAP and ASA guidance.

7.2 Built to Roam retains sole discretion over the format, wording and placement of disclosure labels.

7.3 The Advertiser may not request concealment or dilution of mandatory disclosures.

8. Editorial Control

8.1 Built to Roam retains full and absolute editorial control over: (i) headline and copy edits; (ii) visual presentation; (iii) placement and scheduling; (iv) social captions and hashtags; and (v) disclosure wording.

8.2 Acceptance of a Package does not constitute endorsement.

8.3 Built to Roam may refuse or remove any Package at its sole discretion, including where: (i) it may damage audience trust; (ii) it poses legal or regulatory risk; (iii) it conflicts with brand values; (iv) it generates legitimate consumer complaints; or (v) it becomes subject to regulatory investigation. No liability shall arise from such refusal or removal.

9. Warranties

9.1 The Advertiser warrants and represents that: (i) it owns or has obtained all necessary rights, licences and permissions in respect of all content supplied; (ii) publication will not infringe any intellectual property rights, data protection rights, privacy rights or other third-party rights; (iii) all vehicles, products, conversions or services advertised comply with applicable safety, roadworthiness and consumer protection laws; (iv) any testimonials supplied are genuine, lawful and not misleading; and (v) it is acting in the course of business and not as a consumer.

9.2 The Advertiser will treat all information about the platform, portal, products, and analytics as confidential, except when disclosure is required by law or already public. Built to Roam does not guarantee the platform is virus-free. The Advertiser must report any faults promptly, and Built to Roam will use reasonable efforts to fix them, typically within 48 hours. The Advertiser is responsible for their own hardware, software, and internet connectivity to access the platform.

9.3 The Advertiser warrants that they: (i) are a legitimate business or manufacturer advertising their own vehicles (agencies may only act on behalf of clients under a separate agreement); (ii) have the right to sell all vehicles they advertise; (iii) will promptly notify Built to Roam of any change in legal or organisational status; (iv) will only use the platform in accordance with these Terms and the applicable Terms of Use; (v) will ensure all content is accurate, lawful, honest, non-defamatory, and compliant with advertising standards and legislation (e.g., Consumer Rights Act, Consumer Protection from Unfair Trading Regulations, ASA Codes, FCA requirements); (vi) will maintain any necessary permissions or consents for content used by Built to Roam; (vii) will ensure publication of adverts, including logos and trademarks, does not infringe third-party rights or harm Built to Roam's reputation; and (viii) will not include content that identifies individuals without consent. The Advertiser must provide accurate contact details and promptly update Built to Roam with any changes.

10. Payment and Charges

10.1 The cost of placing an Advert or Profile depends on the Package chosen. All prices are exclusive of VAT. We have the right to change our prices at any time and for any reason but any revised prices shall not apply to any adverts placed with us before publication of the revised prices.

10.2 The Advertiser must pay all fees ("Charges") in advance of publication. Invoices will be issued by email to the address provided by the Advertiser. It is the Advertiser's responsibility to: (i) provide an accurate billing email address; (ii) monitor that inbox; and (iii) notify Built to Roam promptly if an invoice is not received. Non-receipt of an invoice does not remove the obligation to pay.

10.3 Payment is made online through the Built to Roam Platform. We do not accept payment over the phone. Payment must be made by card or subscription via Direct Debit. If Direct Debit is agreed: (i) Built to Roam may offer discretionary discounts; (ii) repeated cancellation of a Direct Debit mandate may result in reduced credit terms, required card-on-file payments, suspension or termination; and (iii) Built to Roam may apply an administration fee for non-Direct Debit payments. Built to Roam may require a prepayment as security. This prepayment will be held in accordance with the agreed onboarding terms and is not automatically applied against outstanding invoices unless confirmed in writing.

10.4 If payment is not received: (i) all outstanding sums may become immediately payable; (ii) statutory interest may be charged in accordance with applicable late payment legislation; and (iii) Built to Roam may suspend or terminate Product(s) and Service(s) until payment is received in full. If an invoice is disputed, the Advertiser must notify Built to Roam within 7 days of the invoice date. Undisputed amounts remain payable in full.

10.5 Where payment is taken through Built to Roam, we will refer you to a dedicated commerce provider who will take payment via a secure service connection to ensure the safety of your payment online. Payment can be made using Visa, Mastercard or Maestro. Any cards used for payment must be registered in the UK to be accepted. Whilst every effort is made to ensure the safety of your credit card transactions, we cannot and do not accept liability for any loss or damage incurred as a result of using the secure payment method.

10.6 Unless required by law, Charges (including any prepayments) are non-refundable in the event of suspension, cancellation or termination.

11. Intellectual Property

11.1 The Advertiser grants Built to Roam a non-exclusive, worldwide, royalty-free licence to use, reproduce, publish, process, analyse and share the Advertiser's content (including text, images, logos and trademarks) for the purposes of: (i) creating and displaying advertisements on the Built to Roam platform and related channels; (ii) promoting, marketing and distributing those advertisements; and (iii) generating platform analytics, insights and related data products. This licence continues for as long as necessary to operate, promote and improve the platform and its services.

11.2 All intellectual property rights in: (i) the Built to Roam platform, website and portal; (ii) Built to Roam branding, trademarks, logos and content; (iii) any platform-generated content, enhancements, data tools or analytics; and (iv) any aggregated or derived analytics, remain the exclusive property of Built to Roam (or its licensors). Nothing in these Terms grants the Advertiser any ownership rights in the Built to Roam platform or related intellectual property, except for the limited right to use the services in accordance with these Terms.

12. Use of and Access to Data

12.1 During the term of the Advertising Agreement, the Advertiser may access, amend and update their advert content via the Built to Roam portal.

12.2 Built to Roam may share advert content and related performance analysis with relevant third parties where appropriate, including: (i) partner websites; (ii) manufacturers or brands; or (iii) lead providers or service partners.

12.3 All advert content and advertiser information may be used to generate aggregated analytics, insights, and marketplace data ("Analytics Data"). This data: (i) may be retained indefinitely; (ii) may be used to provide advertisers with performance insights during their active agreement; (iii) may be used to improve and develop Built to Roam products and services (including AI model development); and (iv) may be shared in aggregated or anonymised form with third parties (such as insurers, brands or partners). Advertisers cannot opt out of the creation of aggregated analytics data derived from their content. Built to Roam will not share analytics data in a way that identifies an individual Advertiser unless necessary for service delivery or as otherwise permitted under these Terms.

12.4 Due to the technical structure of the platform, certain vehicle details (such as registration numbers) may be visible as metadata and could potentially be accessed using developer tools. Advertisers acknowledge and accept this technical limitation.

13. Data Protection and Privacy

13.1 Each party shall comply with all applicable data protection legislation in force in the United Kingdom, including the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (as amended).

13.2 Built to Roam's collection, processing and use of personal data is governed by its Privacy Policy and Cookie Policy (as published on its website and updated from time to time). Advertisers acknowledge and agree that all Packages and Services are subject to those policies.

13.3 The Advertiser shall not: (i) request, access, harvest, scrape, extract or otherwise obtain personal data relating to Built to Roam users without a lawful basis; (ii) attempt to re-identify anonymised or aggregated data; (iii) use any personal data obtained through Product(s) and Service(s) for purposes beyond those expressly agreed in writing; or (iv) place, deploy or enable tracking technologies (including but not limited to cookies, pixels, tags, SDKs or scripts) on Built to Roam platforms without prior written consent.

13.4 Where lead data or user contact details are shared with the Advertiser: (i) the parties shall agree in writing whether each party acts as an independent data controller or whether a data processing agreement is required; (ii) the Advertiser shall use such data solely for the specific purpose for which it was provided; (iii) the Advertiser shall implement appropriate technical and organisational security measures; and (iv) the Advertiser shall not sell, transfer, enrich or combine such data with third-party datasets without lawful basis.

13.5 The Advertiser shall indemnify Built to Roam against any regulatory action, claim, fine or loss arising from the Advertiser's breach of data protection laws.

13.6 Nothing in these Terms grants the Advertiser ownership of, or rights in, Built to Roam's user data, audience insights, analytics or aggregated platform data.

14. Cancellation and Termination

14.1 The Advertising Agreement remains in force until terminated by either party in accordance with these Terms.

14.2 Subject to Clause 14.3 and Clause 14.4 below, the Advertiser shall be entitled to terminate the Advertising Agreement, downgrade the Package or cancel all or any Product(s) and Service(s) by: (i) submitting a cancellation request via the cancellation function in Advertiser's account profile on the Built to Roam platform; or (ii) providing written notice by email to hello@builttoroam.co.uk. Any cancellation notice must clearly identify the Advertiser's account details and specify the Package, Product(s) or Service(s) to be terminated. For the avoidance of doubt, verbal notice, social media messages, or informal communication shall not constitute valid notice.

14.3 The Advertiser is solely responsible for ensuring that Built to Roam receives any notice of cancellation or termination. Cancellation shall only be effective once the request has been received through the platform and acknowledged in writing by Built to Roam.

14.4 Submission of a cancellation request does not relieve the Advertiser of any outstanding payment obligations accrued prior to the effective termination date. Upon receiving confirmation of an Advertiser's intended termination of its Advertising Agreement, Built to Roam reserves the right to issue a final invoice to the Advertiser for all outstanding amounts pursuant to the Advertising Agreement within 2 working days of the date such termination becomes effective (which shall be 30 days following the Advertiser's notice to terminate pursuant to Clause 14.2 above).

14.5 We shall be entitled to terminate the contract with you and remove an advert at any time. We will provide you with notice of the removal of your advert. In such circumstances we shall provide a refund to you for the unexpired part of the advertising term unless we have terminated the contract pursuant to Clause 14.8 below.

14.6 The package provided by Built to Roam is a bespoke package, tailored to your requirements and is created instantaneously. By submitting your profile and/or advert to us for publication, you are requesting Built to Roam to create and publish your profile and/or advert within the statutory 14-day cancellation period afforded to consumers, and Built to Roam will have fully performed our service once your profile and/or advert goes live on Built to Roam. This means that you will lose the right to cancel your package once the profile and/or advert is live, and you will not be entitled to a refund if you wish to remove your profile and/or advert.

14.7 By submitting your profile and/or advert for publication, you acknowledge that your right to cancel your advertising package contract at no cost to you will be lost and you will not be entitled to a refund.

14.8 Built to Roam may terminate the Agreement, suspend or restrict services, or downgrade packages with at least 30 days' notice (or immediately in certain cases), including if:

  • The Advertiser breaches any term and fails to remedy within 30 days;
  • Repeated breaches occur;
  • The Advertiser is in breach of other agreements with Built to Roam;
  • The Advertiser ceases business, becomes insolvent, or enters bankruptcy/administration;
  • Legal or regulatory obligations require termination;
  • Persistent complaints are received about the Advertiser or their adverts;
  • The Advertiser commits a criminal offence involving fraud or dishonesty;
  • Conduct exposes Built to Roam or platform users to legal or financial risk, or damages reputation;
  • False information is provided, or accounts are created dishonestly;
  • Connection to other non-compliant accounts is suspected;
  • Failure to respond to information requests;
  • A change in ownership or control occurs;
  • Built to Roam chooses to terminate for convenience.

14.9 Upon notice, the Advertiser may clarify facts through the Built to Roam complaint process.

14.10 Immediate Termination: No 30-day notice is required where: (i) legal or regulatory obligations prevent notice; or (ii) repeated infringement of Terms or Business Rules has occurred.

14.11 Built to Roam may immediately restrict, suspend, or terminate services, or downgrade packages, with notice and explanation, prior to or at the time the action takes effect. Clarification via the complaint process is allowed. No explanation is required where legal obligations prevent disclosure or repeated infringements justify immediate action.

14.12 Termination does not affect rights accrued prior to termination. The Advertiser must repay all sums due and indemnify Built to Roam for costs incurred in recovering outstanding charges, including administration and legal fees, and in cases where the Advertiser fails to notify of an address change.

15. Indemnity

15.1 The Advertiser shall indemnify and hold harmless Built to Roam, its directors, officers and agents against all claims, losses, damages, regulatory penalties, investigations, costs and expenses (including legal fees) arising from:

  • Breach of these Terms;
  • Breach of Applicable Law;
  • Misleading or unlawful content;
  • Intellectual property infringement;
  • Product liability claims;
  • Consumer complaints arising from the Advertisement.

15.2 This indemnity survives termination.

16. Limitation of Liability

16.1 Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.

16.2 Subject to clause 16.1, Built to Roam's total aggregate liability shall not exceed the total fees paid for the relevant Product(s) and Service(s).

16.3 Built to Roam shall not be liable for:

  • Indirect or consequential loss;
  • Loss of profits or business;
  • Loss of data;
  • Failure to achieve sales targets or lead volumes;
  • Algorithm changes or platform performance fluctuations.

16.4 Advertising performance is not guaranteed.

17. Force Majeure

17.1 Built to Roam shall not be liable to the Advertiser, nor be deemed to be in breach of these Terms or any Advertising Agreement, by reason of any delay in performing or failure to perform its obligations where such delay or failure results from circumstances beyond its reasonable control. Such circumstances include, without limitation:

  • Acts of God;
  • Epidemics, pandemics or public health emergencies;
  • National or local lockdowns or government restrictions;
  • War, terrorism, civil unrest or riot;
  • Cyber-attacks, hacking, malicious damage or system intrusion;
  • Fire, flood or other natural disaster;
  • Power failure or infrastructure failure;
  • Industrial action, strike or lockout;
  • Failure or interruption of telecommunications services;
  • Internet outages;
  • Social media platform outages or algorithm changes;
  • Regulatory intervention;
  • Failure or disruption of third-party hosting, advertising or technology providers necessary for the provision of Advertising Services.

Where such circumstances arise, the time for performance of the affected obligations shall be extended for the duration of the event.

17.2 Built to Roam shall use reasonable endeavours to mitigate the effects of any such event but shall not be liable for any resulting loss of revenue, traffic, engagement, lead generation or campaign performance.

18. Governing Law

18.1 These Terms are governed by the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction.

19. Complaints, Investigations & Policy Compliance

19.1 Built to Roam reserves the right to investigate any complaint, concern or regulatory enquiry relating to an Advertisement, Product(s) or Service(s).

19.2 Where Built to Roam receives:

  • A consumer complaint;
  • A complaint from a competitor;
  • A notice from a regulator (including the ASA, CMA or ICO);
  • A legal claim or threat of claim; or
  • Any allegation that an Advertisement breaches Applicable Law or these Terms,

Built to Roam may, at its sole discretion and without liability: (i) request substantiation or clarification from the Advertiser; (ii) amend, suspend or remove the Advertisement; (iii) require corrective wording or clarification to be published; (iv) terminate the relevant Advertising Agreement; or (v) disclose relevant information to regulatory authorities where legally required.

19.3 The Advertiser shall:

  • promptly provide all documentation and evidence reasonably requested;
  • fully cooperate in responding to complaints or regulatory investigations;
  • bear sole responsibility for the accuracy and legality of its Advertisement;
  • indemnify Built to Roam against any loss, cost, fine, damage or expense arising from the complaint or investigation.

19.4 Removal or suspension of an Advertisement under this clause shall not entitle the Advertiser to a refund.

19.5 Built to Roam's internal policies, as amended from time to time, form part of these Terms and Advertisers agree to comply with them:

  • Advertising Terms and Conditions;
  • Cancellation & Refund Policy;
  • Code of Practice;
  • Community Guidelines;
  • Complaints Policy;
  • Content Standards;
  • Cookie Policy;
  • Privacy Policy;
  • Subscription Terms & Conditions;
  • Website Terms of Use.

20. Contact Us

If you have questions or need assistance:

Built to Roam Ltd
Email: hello@builttoroam.co.uk

Entire Agreement

These Terms constitute the entire agreement between the parties and supersede all prior agreements or understandings.