Content Standards

Effective from: 2026-04-25

The terms and conditions set out in this document ("Content Standards") apply to any content submitted to, created for, commissioned by, or published on behalf of Built to Roam across any platform owned, operated or managed by Built to Roam.

This includes, without limitation, content published on:

  • Built to Roam website and journal
  • Email newsletters
  • Social media platforms (including Instagram, TikTok, Facebook, Pinterest, LinkedIn and YouTube)
  • Paid advertising placements
  • Printed materials
  • Event activations and exhibitions
  • Third-party collaborations and partnerships

For the purposes of these Content Standards, "Content" includes content in any format (without limitation) including copy, captions, artwork, text, data, photography, graphics, logos, audio, video, user-generated content, testimonials, and promotional materials relating to:

  • Van conversions
  • Converter partners
  • Brand collaborators
  • Events and exhibitions
  • Products and services
  • Community members
  • The roaming lifestyle and micro adventure movement

These Content Standards set out:

  1. The standards all Content must comply with
  2. The consequences of failing to meet these standards

These Content Standards apply to all contributors, collaborators, converter partners, ambassadors, advertisers, freelancers and employees supplying or authorising Content for publication by Built to Roam.

1. Content Standards

All Content delivered, authorised or published on Built to Roam platforms must:

1.1 Accuracy & Transparency

  • Be accurate and truthful in its representation of products, services, partners, vehicles, builds and experiences
  • Avoid misleading claims about specifications, performance, pricing or outcomes
  • Clearly disclose paid partnerships, affiliate relationships or sponsorships where applicable
  • Ensure testimonials reflect genuine experiences and are not fabricated or exaggerated
  • Avoid unrealistic portrayals of van life that could materially mislead audiences
  • Comply with Built to Roam's Advertising Guidelines

1.2 Legal & Regulatory Compliance

All Content must:

  • Comply with all applicable UK legislation and regulation, including, without limitation the FCA rules for consumer credit promotions, the UK CAP Code and ASA advertising standards
  • Comply with consumer protection and marketing laws
  • Respect data protection legislation (including UK GDPR)
  • Follow platform-specific advertising rules (e.g. Meta, TikTok, Google policies)

Where financial or promotional claims are made, the contributor must be able to substantiate those claims with evidence upon request.

2. Prohibited Content

Content delivered, authorised or published on Built to Roam platforms must not:

2.1 Intellectual Property Violations

  • Contain third-party copyrighted material, trademarks, logos, music or imagery without appropriate licence and rights
  • Use Built to Roam intellectual property without prior written permission (where content is external)
  • Imply endorsement by Built to Roam where none exists

2.2 Offensive or Harmful Material

Content must not:

  • Be defamatory, derogatory or damaging to any person, business or organisation
  • Contain profanity, obscene language or sexually explicit content
  • Include discriminatory, racist, sexist, homophobic, transphobic, ableist or hateful messaging
  • Promote violence, harassment or abuse
  • Contain inflammatory or extremist material

2.3 Safety & Legality

Content must not:

  • Promote unsafe vehicle modifications or illegal van conversions
  • Encourage unlawful road use or unsafe driving practices
  • Advocate illegal camping, trespassing or environmental damage
  • Contain instructions for unlawful activity
  • Include misleading guidance on safety standards, gas, electrical or structural installations

2.4 Misrepresentation

Content must not:

  • Impersonate another individual or organisation
  • Falsely represent qualifications, partnerships or certifications
  • Use manipulated imagery in a way that misleads viewers about product quality or functionality

2.5 Personal Data

Content must not:

  • Disclose personal information without consent
  • Share identifiable information (addresses, phone numbers, financial details, private registration plates) without permission
  • Publish private messages without explicit written consent

2.6 Commercial Misuse

Content must not:

  • Drive traffic to external commercial websites without prior agreement
  • Promote unauthorised sales, discount codes or competitions
  • Contain spam or irrelevant promotional material
  • Include unrelated affiliate links

3. Community & User-Generated Content

Built to Roam may repost or feature community-submitted content, including:

  • "Postcards from the Road"
  • "Roam & Refuel"
  • "Roam-ready tips"
  • Converter spotlights
  • Event coverage

In submitting content, contributors confirm that:

  • They own the content or have the necessary permissions
  • Any individuals featured have given consent
  • They grant Built to Roam permission to repost and edit for clarity, formatting and brand alignment

Built to Roam reserves the right to edit captions for tone, clarity and compliance.

4. Moderation

Built to Roam may monitor, review or moderate Content at its discretion.

However:

  • Built to Roam is under no obligation to pre-approve or actively moderate all content
  • Responsibility for the legality and accuracy of submitted Content remains with the contributor

Built to Roam disclaims any and all liability for third-party claims arising from Content supplied by partners or contributors.

5. Breach of These Standards

Without limitation to any other right or remedy available, if any Content breaches these Content Standards, Built to Roam reserves the right to:

  • Remove the Content immediately
  • Edit the Content for compliance
  • Suspend or terminate partnerships
  • Restrict future content submissions
  • Remove affiliate or commercial privileges

Material or repeated breaches may result in permanent removal from collaboration, partnership or advertising opportunities.

A breach of these Content Standards may also constitute a breach of any broader commercial or partnership agreement in place.

Built to Roam excludes liability for actions taken in response to breaches of these Content Standards and may take any reasonable action it deems appropriate.

6. Events & Exhibitions

For Content created at or for exhibitions:

  • All claims about converter partners must be verified
  • No unauthorised photography of competitor stands should be used for commercial purposes
  • Brand collaborations must be clearly disclosed
  • Event-specific promotions must be pre-approved

7. Changes to These Standards

Built to Roam reserves the right to update or amend these Content Standards at any time.

Updated versions will apply from the date of publication. Continued submission or authorisation of Content constitutes acceptance of any updated standards.

8. General

Contributors shall not use or authorise use of any Built to Roam trademarks, branding, logos or intellectual property without express written permission where required.

Built to Roam is not obliged to continue accepting Content submissions and reserves the right to cease accepting Content at any time without providing reason.